There are more than 500 digital marketing agencies in Egypt. Some of these agencies are small and offer niche marketing services, while others are huge, full-service digital marketing giants. Most of the companies are concentrated in Cairo, which has long been regarded as the Middle East’s digital marketing capital. With so many to choose from, it can feel like an impossible task to narrow down your search and find a digital marketing firm that is right for your brand.
Below, we reveal the most effective and successful digital marketing agencies in Egypt according to the findings of our survey. Only registered digital marketing agencies were included in our study, and were assessed based on the following criteria:
- Ability to understand the client’s vision and target market
- Portfolio and experience
- Knowledge and expertise
- Ability to deliver on-time and on-budget
- Return on investment
Rekoya is the highest performing independent digital marketing agency in our survey. An astonishing 93% of Rekoya’s clients believe they received a high return on their investment. To put this into perspective, the second-highest ROI score is 78%. A key reason for Rekoya’s success is their focus on influencer marketing. This powerful new way of advertising is changing marketing as we know it, and Rekoya is leading the charge.
Rekoya boasts a hugely talented and motivated team. Their creativity and technical expertise are simply unmatched. The team is made up of various nationalities which puts them in a unique position to communicate with and serve international clients. It also allows them to target European, Middle Eastern, and North African markets to an equally brilliant degree.
Rekoya’s clients include TikTok, Nestlé, LG, McVitie’s, DeFacto, and Ulker. All of which gave positive reviews and highlighted Rekoya’s ability to quickly understand briefs, get down to business with a clever strategy and conclude with insights that pave the way for better digital marketing campaigns.
There is no agency better than Rekoya at involving brands in online trends and turning them into profitable campaigns. They are the fastest to identify trends and choose the most appropriate and engaging influencers for hugely rewarding collaborations. In short, you cannot go wrong with Rekoya. You get the highest rate of return on your investment, unbelievably creative campaigns, and the best marketing team in the region.
2FP7 McCann Cairo
FP7 operates under the umbrella of the McCann Worldgroup, which is a global marketing agency network with offices in 120 countries. The office in Egypt has been one of the top-performing offices in the region since 2001. They have a wonderful team of digital marketing professionals with a ton of experience in Egypt. They showed a greater understanding of modern techniques and marketing technologies than other marketing firms in Egypt.
FP7’s services are wide and varied but they are particularly talented in social media marketing and video advertising. They are capable of delivering digital campaigns that generate a buzz across the entire country. This is particularly true for clients such as Etisalat, while other satisfied customers include Uber, McDonald’s, and Unilever.
78% of respondents believe they received a high rate of return on their investment. This puts FP7 Cairo as the second-best digital marketing company from an ROI perspective. Our survey also showed that FP7 is able to deliver most campaigns without delay, and without asking for more funds on top of the agreed budget.
3Tarek Nour Communications
Tarek Nour is a household name in Egypt’s marketing sector and one that needs no introduction. They are behind some of Egypt’s most recognizable campaigns. In fact, Tarek Nour has been pioneering and shaping the field long before the onset of the digital marketing age. They were the kings of TV ads, and to some extent, they still are. Today, Tarek Nour is able to cope with the increased competition brought on by the digital marketing boom by increasing its digital capabilities.
The folks working at Tarek Nour follow a tried and tested workflow that results in a much smoother relationship with their customers and vendors. Top managers know how to bring the best out of their teams and motivate them to give their all. Some of their satisfied customers include Subaru, Schweppes, Sixt, the National Bank of Egypt, and Etisalat. They spoke highly of Tarek Nour’s excellent communication, creativity levels, and production quality.
4Wunderman Thompson Cairo
Wunderman Thompson is a newly formed agency after the merger of J. Walter Thompson (JWT) with Wunderman. They are a part of WPP plc, one of the world’s biggest marketing companies. The Cairo office is located in Zamalek and is home to some of Egypt’s top digital marketers. The team is made up of older, experienced staff and young talent. This results in fresh, creative campaigns delivered with the utmost professionalism.
They are particularly good at delivering big production commercials and airing them across multiple digital channels. A quick glance at their portfolio will reveal many success stories and a variety of well-known brands. Vodafone, DHL, and Shell are some of their most high-profile clients in Egypt. Vodafone in particular keeps coming back for more. They praised Wunderman Thompson’s ability to create memorable campaigns on time and on budget.
Sadly, smaller clients that are not able to afford the big-budget productions are either priced out or settle for lower quality videos with limited creativity. This had a negative effect on Wunderman Thompson’s overall rate of return.
With more than 7 years in the industry and a growing team full of creative professionals, Pimula has the expertise needed for handling your marketing, media production, and everything in between.
Pimula’s strategic approach in everything they do is reflected in the big names they have worked with throughout their journey. Covering almost every industry there is, their number of satisfied clients has reached more than 400+ in different fields around the world.
With Pimula, it is not only about managing your digital platforms rather than taking your brand’s overall visibility to a whole new level through building and maintaining an integrated and harmonious approach to your marketing activities.
Alongside Rekoya, Kijamii attracts some of the best marketing professionals due to their reputation and history in Egypt’s marketing sector. Their team includes all the necessary employees to create a well-oiled advertising machine. Staff turnover is a little high but they do manage to remain consistent in their quality of service.
Kijamii is specialized in social media marketing but they have recently partnered with other specialist agencies to broaden their offerings. Yet, social media marketing is still their beating heart, and few agencies in Egypt can churn out quality content as they do.
Some of Kijamii’s most notable customers include Netflix, Peugeot, Huawei, and Durex. Our survey revealed that Kijamii can generate creative content on short notice, which is a prerequisite to becoming one of the best marketing firms in Cairo. Kijamii’s strong reporting skills and media buying expertise are very good too. Finally, 74% of Kijamii’s clients believe that they received a good rate of return on their investments. This score places Kijamii as the third best digital marketing agency in Egypt from an ROI perspective, behind Rekoya and FP7 Cairo.
7Leo Burnett Cairo
In 2002, Leo Burnett was acquired by Publicis Groupe, the world’s oldest and third largest communications group. However, Leo Burnett has been a leading advertising agency long before its acquisition. According to Leo Burnett’s clients in Egypt, the team is passionate and knowledgeable about digital marketing. They constantly demonstrate their creativity by pitching new ideas. While not all ideas are approved, those that get the green light usually end up as success stories.
They have an excellent ability to understand the client’s vision and target market. This is particularly true for older clients such as Orange and Toyota. They are experienced in developing video commercials, and partner with some of the top production houses in the country. Orange Egypt was quick to acknowledge Leo Burnett’s talent in delivering engaging and captivating video content.
Just over 70% of respondents claimed that Leo Burnett delivered on time, while 82% highlighted that campaigns were delivered within the allocated budget. Big spenders will enjoy greater returns on their investment with Leo Burnett, especially those that are interested in video advertising.
Develovent was the first to innovate and implement the “CorAgency” concept in their management and operation system, bringing together the organized work process of corporate firms and the agencies’ hype and creativity.
It gathers a highly motivated and experienced team with incomparable skills in strategic planning, creative thinking, and performance marketing. They devote their creative minds and efforts to tailor high-quality and unmatched outcomes based on each client’s needs. Furthermore, all the agency’s departments contribute to achieving the North Star Metric with an increasing customer ROI.
One of the solid pillars supporting Develovent’s well-earned high reputation is maintaining a low turnover on both staff and client sides while booming and building successful case studies with distinguished national and multinational clients, including Talaat Moustafa Group, iSiS Organic, Axa, El Araby Group, Dorra Group, Janssen, Allianz, and More.
Develovent started as a specialized digital agency, mastering all digital tactics from strategic planning and creative to performance marketing, then continued its fast-rising accomplishments. It expanded its services to deliver 360° integrated campaigns adding BTL and ATL arms to its business scope with a clear vision and aim to create more outstanding case studies and success stories.
9INETWORK Middle East
INETWORK Middle East is a full-service award-winning digital marketing agency based in Cairo, Egypt. They have strong digital media and production capabilities. They offer a wide variety of digital services including social media marketing, web development, branding, and Radio & TV production. In addition, INETWORK offers a variety of offline solutions such as VR Tours, signage, and HR services. Their unique offering makes them a one-stop shop for those seeking the best 360 campaigns, or marketing activities that require both offline and online efforts.
Some of INETWORK Middle East’s noteworthy clients include Hard Rock Cafe, DB Schenker, Franke, Just Coffee, and LEGO. Client retention and satisfaction rates are excellent, especially when compared to higher-ranking global ad agencies with much greater resources. This is an indicator of INETWORK Middle East’s value for money. They are able to utilize their digital expertise to deliver creative and high-impact marketing campaigns with superb results. It comes as no surprise to learn that INETWORK Middle East has been selected as one of the top 100 Advertising and Marketing Companies by MADcon, and chosen as the Best Integrated Creative Marketing Agency (MENA 2020) by Media Innovator Awards.
On a final note, the majority of INETWORKMiddle East’s clients believe they received a good return on their investment. There were very few claims of delayed work, and no respondents believe that they have overspent. Clients were also keen to highlight the excellent communication and reporting skills that INETWORK Middle East’s team members possess.
MO4 Network is an independent agency with full digital marketing capabilities and a strong production arm. They also leverage Cairo Scene for their customer’s benefit. Cairo Scene is an online platform covering the latest news and gossip in Egypt. MO4 has worked with plenty of Egyptian startups, fashion brands, restaurants, and hotels. Some of the most well-known brands include Coca-Cola, Heineken, Marriott, Nike, and Uber.
Clients enjoy communicating with experienced account managers that take initiative rather than react to their needs. They further praised MO4’s quick and clear communication. They are not argumentative or push their agenda without backing it up with research. However, some respondents highlighted delays in work and lower ROI than expected. Still, when it comes to digital marketing in Egypt, you will be hard pressed to find many agencies with the experience and capabilities that MO4 can offer.
Now it’s your turn. Let us know if we’re missing a special digital marketing agency in Egypt in the comments below. If you’ve had a particularly good or bad experience with any of the digital marketing agencies listed above, please let us know in the comments section. Want to get in touch with us? Just click here and drop us a message.