There are more than 500 digital marketing agencies in Egypt. Some of these agencies are small and offer niche marketing services, while others are huge, full-service digital marketing giants. Most of the companies are concentrated in Cairo, which has long been regarded as the Middle East’s digital marketing capital. With so many to choose from, it can feel like an impossible task to narrow down your search and find a digital marketing firm that is right for your brand.
Below, we reveal the most effective and successful digital marketing agencies in Egypt according to the findings of our survey. Only registered digital marketing agencies were included in our study, and were assessed based on the following criteria:
- Ability to understand the client’s vision and target market
- Portfolio and experience
- Knowledge and expertise
- Ability to deliver on-time and on-budget
- Return on investment
Rekoya is the highest performing independent digital marketing agency in our survey. An astonishing 93% of Rekoya’s clients believe they received a high return on their investment. To put this into perspective, the second-highest ROI score is 78%. A key reason for Rekoya’s success is their focus on influencer marketing. This powerful new way of advertising is changing marketing as we know it, and Rekoya is leading the charge.
Rekoya boasts a hugely talented and motivated team. Their creativity and technical expertise is simply unmatched. The team is made up of various nationalities which puts them in a unique position to communicate with, and service international clients. It also allows them to target European, Middle Eastern and North African markets to an equally brilliant degree.
Rekoya’s clients include TikTok, LG, McVitie’s, DeFacto, Dilmah, and Ulker. All of which gave positive reviews and highlighted Rekoya’s ability to quickly understand briefs, get down to business with a clever strategy, and conclude with insights that pave the way for better digital marketing campaigns.
There is no agency better than Rekoya at involving brands in online trends and turning them into profitable campaigns. They are the fastest to identify trends and choose the most appropriate and engaging influencers for hugely rewarding collaborations. In short, you cannot go wrong with Rekoya. You get the highest rate of return on your investment, unbelievably creative campaigns, and the best marketing team in the region.
2FP7 McCann Cairo
FP7 operates under the umbrella of the McCann Worldgroup, which is a global marketing agency network with offices in 120 countries. The office in Egypt has been one of the top performing offices in the region since 2001. They have a wonderful team of digital marketing professionals with a ton of experience in Egypt. They showed a greater understanding of modern techniques and marketing technologies than other marketing firms in Egypt.
FP7’s services are wide and varied but they are particularly talented in social media marketing and video advertising. They are capable of delivering digital campaigns that generate a buzz across the entire country. This is particularly true for clients such as Etisalat, while other satisfied customers include Uber, McDonald’s and Unilever.
78% of respondents believe they received a high rate of return on their investment. This puts FP7 Cairo as the second best digital marketing company from an ROI perspective. Our survey also showed that FP7 is able to deliver most campaigns without delay, and without asking for more funds on top of the agreed budget.
3Tarek Nour Communications
Tarek Nour is a household name in Egypt’s marketing sector, and one that needs no introduction. They are behind some of Egypt’s most recognizable campaigns. In fact, Tarek Nour has been pioneering and shaping the field long before the onset of the digital marketing age. They were the kings of TV ads, and to some extent, they still are. Today, Tarek Nour is able to cope with the increased competition brought on by the digital marketing boom by increasing its digital capabilities.
The folks working at Tarek Nour follow a tried and tested workflow that results in a much smoother relationship with their customers and vendors. Top managers know how to bring the best out of their teams and motivate them to give their all. Some of their satisfied customers include Subaru, Schweppes, Sixt, National Bank of Egypt, and Etisalat. They spoke highly of Tarek Nour’s excellent communication, creativity levels, and production quality.
4Wunderman Thompson Cairo
Wunderman Thompson is a newly formed agency after the merger of J. Walter Thompson (JWT) with Wunderman. They are a part of WPP plc, one of the world’s biggest marketing companies. The Cairo office is located in Zamalek and home to some of Egypt’s top digital marketeers. The team is made up of older, experienced staff and young talent. This results in fresh, creative campaigns delivered with the utmost professionalism.
They are particularly good at delivering big production commercials and airing them across multiple digital channels. A quick glance at their portfolio will reveal many success stories and a variety of well-known brands. Vodafone, DHL, and Shell are some of their most high profile clients in Egypt. Vodafone in particular keeps coming back for more. They praised Wunderman Thompson’s ability to create memorable campaigns on-time and on-budget.
Sadly, smaller clients that are not able to afford the big budget productions are either priced out, or settle for lower quality videos with limited creativity. This had a negative effect on Wunderman Thompson’s overall rate of return.
Alongside Rekoya, Kijamii attracts some of the best marketing professionals due to their reputation and history in Egypt’s marketing sector. Their team includes all the necessary employees to create a well-oiled advertising machine. Staff turnover is a little high but they do manage to remain consistent in their quality of service.
Kijamii is specialized in social media marketing but they have recently partnered with other specialist agencies to broaden their offerings. Yet, social media marketing is still their beating heart, and few agencies in Egypt can churn out quality content like they do.
Some of Kijamii’s most notable customers include Netflix, Peugeot, Huawei and Durex. Our survey revealed that Kijamii can generate creative content on short notice, which is a prerequisite to become on of the best marketing firms in Cairo. Kijamii’s strong reporting skills and media buying expertise are very good too. Finally, 74% of Kijamii’s clients believe that they received a good rate of return on their investments. This score places Kijamii as the third best digital marketing agency in Egypt from an ROI perspective, behind Rekoya and FP7 Cairo.
6Leo Burnett Cairo
In 2002, Leo Burnett was acquired by Publicis Groupe, the world’s oldest and third largest communications group. However, Leo Burnett has been a leading advertising agency long before its acquisition. According to Leo Burnett’s clients in Egypt, the team is passionate and knowledgeable about digital marketing. They constantly demonstrate their creativity by pitching new ideas. While not all ideas are approved, those that get the green light usually end up as success stories.
They have an excellent ability to understand the client’s vision and target market. This is particularly true for older clients such as Orange and Toyota. They are experienced in developing video commercials, and partner with some of the top production houses in the country. Orange Egypt was quick to acknowledge Leo Burnett’s talent in delivering engaging and captivating video content.
Just over 70% of respondents claimed that Leo Burnett delivered on time, while 82% highlighted that campaigns were delivered within the allocated budget. Big spenders will enjoy greater returns on their investment with Leo Burnett, especially those that are interested in video advertising.
MO4 Network is an independent agency with full digital marketing capabilities and a strong production arm. They also leverage Cairo Scene for their customer’s benefit. Cairo Scene is an online platform covering the latest news and gossip in Egypt. MO4 has worked with plenty of Egyptian startups, fashion brands, restaurants, and hotels. Some of the most well known brands include Coca-Cola, Heineken, Marriott, Nike and Uber.
Clients enjoy communicating with experienced account managers that take initiative rather than react to their needs. They further praised MO4’s quick and clear communication. They are not argumentative or push their agenda without backing it up with research. However, some respondents highlighted delays in work and lower ROI than expected. Still, when it comes to digital marketing in Egypt, you will be hard pressed to find many agencies with the experience and capabilities that MO4 can offer.
OMD is a subsidiary of Omnicom Group, which is a global leader in marketing communications. The office in Egypt is located in Zamalek and filled with young and enthusiastic marketing professionals. Despite a relatively high staff turnover, they remain consistent in delivering a high quality digital marketing service. The team is energetic, competitive, and ready to give their all to their clients. While experience does not match up to agencies like Rekoya and FP7/McCann, they can still produce noteworthy campaigns.
Their digital capabilities and creative content has pleased the likes of Nissan, McDonald’s, Henkel and Hyundai. Despite a few concerns regarding OMD’s ability to grasp client objectives from a business perspective, they eventually understand where their clients want to be. This results in adjusting, or sometimes changing strategies completely in order to meet objectives.
On a more positive note, this is one of Egypt’s most experienced marketing teams with regards to promoting consumer goods and FMCG products. They are able to create stunning content and push it towards a huge number of Egyptian consumers underpinned by clever media buying strategies.
Isobar is a global marketing firm and part of the Dentsu Aegis Network, which itself is a subsidiary of Dentsu – one of the world’s biggest advertising and PR groups. Isobar’s presence in Egypt is still in its early days but they have managed to land major accounts including those of GSK, Unilever and CIB. Plenty of respondents claimed that they received a good return on investment, and highlighted Isobar’s ability to conceptualize creative and effective campaigns.
The folks working at Isobar Egypt are friendly, qualified, and passionate about all things digital. They do a good job at managing social media pages and creating attractive websites. They are particularly talented in creating content for the Egyptian mass market rather than niche markets and other audiences around the Middle East. Finally, Isobar’s team in Egypt has been praised in our survey for their speed, and are second only to Rekoya in their ability to deliver on-time.
Media Republic is a full-service digital marketing agency established in 2009 in Cairo, Egypt. They have strong digital and production capabilities, but their strength lies in their strategic thinking. The clever marketeers at Media Republic are able to create a marketing roadmap to success using various digital channels, including their own platforms – Cairo360 and Cairo Gossip.
Some of Media Republic’s noteworthy clients include Pirelli, Coldwell Banker, TGI Friday’s, University of Canada and Allianz. Client retention is not the highest in our survey but the majority of Media Republic’s past clients believe they received a good return on their investment. Unfortunately, there were a few instances of delayed work. But on the other hand, only one respondent claimed to have overspent. Clients were also keen to highlight the excellent communication and reporting skills that Media Republic’s team possess.
Now it’s your turn. Let us know if we’re missing a special digital marketing agency in Egypt in the comments below. If you’ve had a particularly good or bad experience with any of the digital marketing agencies listed above, please let us know in the comments section. Want to get in touch with us? Just click here and drop us a message.