Egyptians are very familiar with social media. We use it to trigger revolutions, we use it to share the latest news with our friends, and in business, we use it for marketing. Agencies in Cairo quickly took advantage of the new opportunity and added social media marketing to their services. Some agencies went as far as making social their main focus. The idea is to outsource this seemingly daunting part of your marketing plan to a specialized firm. One that knows how to win online. We’re here to lift the curtain on the top 10 agencies in Cairo to handle your social media.
The agencies were selected based on their proven ability to identify effective social media strategies, develop comprehensive social media campaigns, and execute the campaign to achieve desired goals. Various factors are considered when evaluating these agencies, including client reviews, past experience, pricing, market presence, and focus on social media marketing.
Top Overall Agency: Rekoya
A shining example of what a social media agency should be like, and one that can rub shoulders with the world’s finest. Rekoya is the undisputed king of results. You get more bang for your buck here than with any other agency. Good prices, big ideas, and crazy viral campaigns. They’re the brains behind the hugely successful Wild Berries Festival at Gelato Mio, and the famous Indian Food Festival. These guys are refreshingly honest. They don’t play games, they don’t lock you in with contracts. They pick a good strategy, follow it through and stay on top of it until you feel that sweet cash return. Rekoya is made up of a talented team of strategists and creatives who know the Egyptian market inside out. Once known as Alchemize, their recent name change and move to newer, bigger offices marks their tremendous growth. And to top it off, our research revealed that Rekoya’s campaigns and posts have the highest rate of sharing, and lowest cost per engagement in Egypt. Simply put, their strategies, value for money, client reviews, and highly personalized service makes Rekoya our favorite agency and pick of the bunch.
Where: Villa 16, 1st Touristic Village, 6th of October City, Giza
Contact: +201200097580, Website, Facebook
Don’t be put off by their strange name, Kijamii are a bunch of social media pros. They’re made up of a young and motivated team with a hunger for success. They manage the local/regional pages for IKEA, Netflix, and Arsenal to name a few. An incredible feat for a home-grown agency, and an achievement they should be very proud of. However, looking through their clients’ social media pages, we noticed that their creativity takes a knock the bigger they get. Could it be an HR issue or is this particular agency overwhelmed? While Kijamii might be a victim of its own success, it doesn’t change the fact that they’re one of the top 10 social media agencies in Cairo and one we’d recommend.
Where: 8 Ahmed El Shediaq St, Ard El Golf, Heliopolis
Contact: +20222913063, Website, Facebook
MO4 is the juggernaut of the list. They’ve got enough clients, employees, and connections in the creative industry to dwarf most agencies in Egypt, and probably the Middle East too. It’s an agency you shouldn’t overlook if you’re after a good social media service. The clients we spoke to gave mostly positive reviews pointing out MO4’s huge pool of resources, and an ability to deliver creative campaigns on time and on budget. But the biggest talking point is Cairo Scene. This online platform is the brainchild of the four Mowafi siblings (hence the name MO4), and it’s here where their clients believe the value lies. A feature on Cairo Scene doesn’t sound half bad considering the site’s traffic and how much good it does for your search engine visibility. But sadly, smaller clients feel prices are too high and their social media pages get rather quite after a few months. Still, we believe MO4 is a good agency to handle your social media, and you’ll be particularly happy if you’re one of their bigger clients.
Where: The Greek Campus, Downtown
Contact: +201210574331, Website, Facebook
Sarmady was founded in 2001 by Con O’Donnell, an entrepreneur and investor who brought us the likes of filgoal.com and filbalad.com. In 2008, Sarmady was sold to Vodafone. Today, Sarmady is able to leverage Vodafone’s customer insight and huge reach for their clients. Their digital marketing capabilities are quite broad. So integrating various channels is where Sarmady really shines. They’re capable of launching a website and an app, while delivering an SMS and social media campaign side-by-side to an outstanding degree. But much like Kijamii and MO4, Sarmady seems to cater to large companies. That’s certainly not a bad thing, but it does deter smaller businesses looking for a more tailored, boutique experience which agencies like Rekoya can offer. But if you’re after a big budget, multi-channel marketing bonanza that appeals to the masses, then look no further.
Where: 54 El Batal Ahmed Abdel-Aziz St., Mohandiseen, Giza
Contact: +20237492435, Website, Facebook
Not many agencies on this list can trace their roots back to the 90s bar Technowireless. They started out as a software company in 1998 and evolved over the years to become one of Egypt’s biggest digital marketing firms. Our research into Technowireless revealed an undercurrent of passion towards social media among the team members. We don’t mean they’re addicted to Facebook, but rather a passion to harness the power of social media for marketing. Their clients praised nearly all aspects of Technowireless, including client services and support, online community management, and a top notch social media service. A big agency doesn’t necessarily mean they’re good, but in this case, the size of Technowireless is a testament to their success and experience in the Egyptian market. And while you may feel they’re swamped with massive accounts like Orange and EgyptAir, we assure you – they’re not. Big accounts are their thing, and they’re bloody good at it!
Where: 74 Ammar Bin Yasser St, Heliopolis
Contact: +20226217812, Website, Facebook
Fifth Dimension (5D)
Located in Maadi and overlooking the Nile, 5D is as special as the river that flows beneath it. In terms of social media, their campaigns and post updates are creative, unique and perfect for the Egyptian market. They have plenty of big clients and a highly skilled team to match. Their clients, both past and current highlighted many plus points including good strategies, fair pricing, strong communication skills, and an ability to integrate apps and games seamlessly with the rest of the marketing efforts. Speaking of gaming apps, 5D really shines in this department. They might be the best in the entire country when it comes to gaming apps, making 5D a no-brainer if you’re looking to add a bit of gamification alongside effective social media marketing.
Where: 28, 2B Corniche El-Nile, Sama Towers, Maadi Corniche
Contact: +20225256793, Website, Facebook
Media & More
Media & More is a creative agency based in Maadi and lead by May Abdel Asim who you may know as the founder and managing editor of What Women Want Magazine. With such an enterprising person at the helm, you’re in safe hands. She has spent a decade creating one of Egypt’s most recognizable magazines whilst running an agency that can take care of your digital marketing needs. Taking a closer look at Media & More’s social media service, and talking to some of their clients, we discovered that Media & More is as capable as any agency on this list. They’re knowledgeable and talented with the right amount of creativity and business acumen to fulfil the clients’ goals. 10 years in the making, and now they’ve made it to the top 10. Congratulations, Media & More, here’s to many more fruitful years ahead!
Where: 14 street 213, Degla, Maadi
Contact: +20225170232, Website, Facebook
With clients such as L’Oréal, Nido, Unilever and Polo Club, Spinzomedia shows no sign of slowing down in an increasingly tough market. Spinzomedia’s team fully understand the power of social media when backed by the right strategy. It’s thanks to the partners running the agency where that strategic thinking stems down to the rest of the team. In our opinion, it’s what really separates this agency from the rest of the pack. But they’re also friendly and communicate very well, both with the clients, and on social media. There’s a good amount of creativity and technical ability at Spinzomedia. They also tend to carry out a great deal of research before kicking off a new project. And here’s the cherry on top: Spinzomedia can add a whole bunch of augmented reality and 360° view technology next to your social media to really bring your marketing efforts into the 21st century. Remarkable.
Where: Palm Hills – The Village, 5th Settlement, New Cairo
Contact: +201000647864, Website, Facebook
EgoComm was founded in 2008, and has since managed to build an impressive portfolio which includes a number of local and regional clients. With the industrious Nayrouz Abouzid at the helm, you’re guaranteed her focus will be on business results instead of the number of ‘followers’ or ‘likes’. In fact, the entire team seems to genuinely care about the quality of their work, and making sure their clients benefit greatly. EgoComm’s transparent approach is refreshing and something we really appreciate. Speaking to some of their clients, they tell us that while EgoComm’s social media abilities are great, the whole integrated package is even better. So if you’re looking for a superb holistic agency that makes use of various channels, both online and offline, EgoComm is an excellent choice.
Contact: +201273442000, Website, Facebook
While Hug Digital are better known for their activities in the UAE, their recent efforts in Egypt have been just enough to land them a spot on our list. Often times, their level of creativity comes close to that of Rekoya’s. But while they’ve shown flashes of creative brilliance, we feel that they’re unable to deliver those beautifully engaging posts on a consistent basis. Client reviews are a bit of a mixed bag with some clients identifying Hug Digital’s strong page moderation skills and others bemoaning their steep pricing. Overall, while Hug Digital brings a wealth of experience and professionalism on the back of their success in the UAE, they’ve still got some way to go in Egypt before they start climbing our list.
Contact: +20227377934, Website, Facebook
Now it’s your turn. Let us know if we’re missing a great social media agency in the comments below. If you’ve had a particularly good or bad experience with any of the agencies listed above, please let us know in the comments section. Want to get in touch with us? Just click here and drop us a message.